Perhaps you have a favorite combination of colors or you always wanted to have a lure with your own unique color!
A color which is new for the fishes and would provoke them to attack.
We already have this option on our site.

You can choose from many combinations of colors and patterns, a different color of eyes or shades, or just to visualize the HYDRA color you imagined.


When you have
the right lures…


Bestselling in 2017

Find out what our customers have chosen


Read our blog

News for our lures and development. Our customers field reports.

Barracuda by Alexander Stavrev at Ionian sea

One perfect bluefish from Ionian sea and Alexander Stavrev. HYDRA 210 Red Head.

Worldwide delivery

AS LURES products are delivered all over the world. Before ordering, please check for a local dealer in the “DISTRIBUTORS“ section.

Safe payment

Secure payment. For Bulgaria and Greece you can use “Cash on delivery“ payment. For the rest of the world you can use the most popular and secure payment provided by PayPal.